What Tradies Need to Know about SEO
If you are a tradesman or trade company, and you have a website you have probably heard of SEO (Search Engine Optimisation).
There used to be this idea in web design that if you “build it they will come”. Meaning you can simply build a website and customers come pouring through your front door.
This is no longer true.
You need to put effort into getting potential customers to your website.
Because there are hundreds of local trade companies who are in the exact same position as you are in. They are all wanting a basic website that is going to get
What can you do in order to get customers?
There are many things you can do but the biggest thing is to have wording on your website.
These days websites that are only 3-4 pages are not going to be effective in getting you customers.
You need wording on your website that is going to show what you do. For example:
“emergency electrician penrith”
Dedicating an entire page to your service (with your keyword added to it) is going to help your plight immensely.
So what pages do I need?
I like to sit down and create a basic site map of my site. You will want your basic pages such as your homepage, about, reviews and contact.
Then you structure your services with a page per major service.
eg. Domestic Plumber Penrith, Emergency Plumber Penrith
You will know the types of words you want people to type in. Base your services around this and start from there.
If you need help with your tradie SEO strategy please get in touch. We have a range of SEO services and we can help you to implement an effective marketing campaign to help your business.