Logo Brief - Websites for Tradies

Logo Planner

Please complete this logo planner and return to us via email.

To assist our design team in creating your logo and/or corporate identity, we need to find out about your business. This planning form will help us understand your needs, customers, competitors and market.

Our logo package includes:

Three logo designs concepts to choose from.
Includes two sets of author’s corrections.
Your final logo files supplied in EPS, JPEG & GIF formats in colour and greyscale modes, suitable for all applications.
Logo Style Sheet - A guide which outlines your proper logo colours, minimum space requirements and new corporate fonts.
You hold on to the intellectual property.

Step 1 of 4

Name*
First Last
Email*
Company Name*
Please list your tagline if you want included in the logo

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General description of your business (what you do).*
How long have you been in business?*
Your image. Use adjectives to describe your desired business image.*
E.g. Highly corporate, professional, friendly, high tech, serious, established, fun, family, business, elite, expensive, inexpensive, exclusive, trendy, big, small, etc.
Your target customers.*
Who do you want to reach? Please segment these groups if there is more than one. E.g. Blue Chip Companies, Small Business Managers. Tell us about their age, sex, income, occupation, education, lifestyle and purchasing habits.

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Design Ideas
Is there a particular style of logo you would like? (Please indicate at least one.)*
See above for examples
Do you have any colours in mind for your logo? (If so, why?) If there’s any colours you don’t like, please also tell us.
Fonts (see above)*
Please tick the font types that are most appealing to you. Please note, you aren’t actually choosing what will be used in your logo, this is just to give us an idea of what you like so we can create something even better!
Your design ideas (optional).
What do you like? List any logos and/or design styles you would like and describe why.
Tell us about the personality of your business.

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Competitors
Please list some competitors
Your competitors. Web addresses (if known).
What makes your company different and better than your competitors? What are your points of difference?
What makes your company different and better than your competitors? What are your points of difference?

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Logo Planner

Step 1 of 4

Design Ideas

Competitors